In recent years, social media and television have significantly shaped travel preferences, creating an allure around popular destinations like Paris, Rome, and Venice. While undeniably beautiful, these cities have been labelled as “overrated” due to the overwhelming tourist traffic they attract. As budget travel options rise and the impacts of overtourism on the environment become more pronounced, it’s essential to reassess our travel choices.
The impact of overtourism
Overtourism occurs when an excessive number of visitors overwhelm a destination, leading to a decline in the quality of life for locals and environmental degradation. Cities like Paris, with iconic landmarks such as the Eiffel Tower, the Louvre Museum, and Notre-Dame Cathedral, welcomed approximately 38 million tourists in 2022, a notable rise from pre-pandemic levels.
This surge has strained the city’s infrastructure and local communities, prompting the introduction of increased tourism taxes aimed at managing the pressure on local resources. For instance, Venice has recently implemented a tourism tax for day-trippers, which can cost between €3 to €10 per person, depending on the season. For budget travel enthusiasts, these taxes underscore the importance of strategic planning.
As well, the COVID-19 pandemic temporarily alleviated some of this pressure as international travel came to a halt. However, with borders reopening, the rush back to these renowned tourist spots has raised sustainability concerns about the ability of these destinations to handle the influx of visitors.
The hype of media
The allure of cities like Paris has been amplified by media portrayals, including the popular Netflix series Emily in Paris. This show presents the French capital as a glamorous city filled with stylish cafés and picturesque streets. While it captures some of Paris’s charm, it also illustrates how media hype can create an illusion that often falls short of reality.
As viewers scroll through curated Instagram images, they may develop a skewed perception of the city. This excitement surrounding viral trends can lead to overcrowded spots that feel inauthentic, pushing travellers to seek the next Instagrammable backdrop instead of immersing themselves in the local culture.
Despite this hype, there’s much more to Paris than the glamorous lifestyle depicted on-screen. The city’s rich history, vibrant culture, and unique experiences await those willing to look beyond the surface.
Budget travel and responsible choices
For budget travel enthusiasts, exploring lesser-known attractions or visiting during off-peak seasons, typically late autumn (September to November) and early spring (March to May), can help offset costs while providing a more enjoyable experience. The recent rise in budget transport options, such as Wizz Air and FlixBus, along with affordable accommodation platforms, makes it easier than ever to travel across Europe, even for solo travellers.
To be a more responsible traveller, consider the following actions:
Travel off-peak: Visit during shoulder seasons to avoid crowds and reduce environmental strain.
Choose eco-friendly accommodations: Opt for hotels prioritising sustainability and renewable energy.
Support local businesses: Spend money on local artisans and restaurants to help sustain the economy.
Limit your itinerary: Focus on experiences that genuinely interest you for deeper cultural connections, rather than just popular spots on social media.
Explore alternatives: Engage in activities like culinary classes, local markets, and themed walking tours to discover the city’s culture beyond the tourist hotspots.
While overrated cities like Paris, Rome, and Venice often attract large crowds and are marketed as must-visit destinations, they can feel inauthentic due to overtourism and media hype. To avoid the stress of overcrowding and find more enriching experiences, travellers should consider alternative activities that highlight local culture and history. Engaging in themed walking tours, attending community events, and exploring lesser-known attractions can reveal hidden gems and create a deeper connection to each destination. By prioritising personal interests over popular trends, you can enjoy a more meaningful and responsible travel experience while supporting local economies and cultures.
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